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The New Promaster Land Altichron

A lightweight, high-performance, expedition-ready watch

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The New Promaster Land Altichron

A lightweight, high-performance, expedition-ready watch

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New & Noteworthy

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Men's Watches

Shop top styles with everything from high style to high-performance.

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Women’s Watches

Find your watch for seasonal style or everyday wear.

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Men’s Watches

Shop top styles with everything from high style to high-performance.

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Women’s Watches

Find your watch for seasonal style or everyday wear.

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Super Titanium™

Ultralight. Incredibly durable.

Super Titanium™: 5x harder and 40% lighter than stainless steel.

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Classic Styles

Always In Style

Timeless design for everyday wear.

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Promaster Dive

Accessible Style for the Deepest Depths

The Promaster Dive: Engineered for the depths. Styled for everyday wear.

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Promaster Dive

Our first-ever Promaster Dive with a smaller case size brings fun to function.

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Classic Styles

Always In Style

Timeless design for everyday wear.

Shop Men's

Shop Women's

Promaster Dive

Accessible Style for the Deepest Depths

The Promaster Dive: Engineered for the depths. Styled for everyday wear.

Shop Now

Super Titanium™

Ultralight. Incredibly durable.

Super Titanium™: 5x harder and 40% lighter than stainless steel.

Shop Now

Promaster Dive

Our first-ever Promaster Dive with a smaller case size brings fun to function.

Shop Now

FEATURED

Coveted Collections

Explore feature-rich watches we can't get enough of.

Promaster

High-performance features to explore land, sea, and air.

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Attesa

Innovative new styles with Super Titanium™ technology.

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FEATURED

Coveted Collections

Explore feature-rich watches we can't get enough of.

Promaster

High-performance features to explore land, sea, and air.

Shop Now

Attesa

Introducing innovative new styles with Super Titanium™ technology.

Shop Now

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PROPRIETARY TECHNOLOGY

Atomic Timekeeping

The world’s most advanced timekeeping for superior accuracy – a margin of error of just one second in 100,000 years.

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Proprietary Technology: Atomic Timekeeping

The world’s most advanced timekeeping for superior accuracy – a margin of error of just one second in 100,000 years.

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100 Years Of Disney™

Disney’s Mickey Mouse stars on a whimsical new watch

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Avengers’ 60th Anniversary

Marvel’s Avengers: Beyond Earth’s Mightiest 60th Anniversary Box Set

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100 Years Of Disney™

Disney’s Mickey Mouse stars on a whimsical new watch

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Avengers’ 60th Anniversary

Marvel’s Avengers: Beyond Earth’s Mightiest 60th Anniversary Box Set

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CITIZEN PARTNERSHIPS

Building a purposeful, powerful, and sustainable future.

From the birth of its Eco-Drive light technology to today, Citizen looks for ways to support and celebrate the planet.

Through a partnership with 1% for the Planet, Citizen has pledged to donate 1% of its website sales in the U.S. to support a host of nonprofit organizations focused on the environment.

The first of Citizen + 1% for the Planet’s nonprofit partners, Everybody Solar, works to protect the environment and strengthen U.S. communities through solar-energy projects. Everybody Solar brings the gift of clean energy to the organizations that need it most: nonprofits serving our most vulnerable populations.

Citizen is joining forces with American Forests, the oldest, national nonprofit conservation organization in the United States. Founded in 1875, American Forests is a pathfinder for creating healthy forests from coast to coast, leading the way for creating healthy and resilient forests, from cities to wilderness, that deliver essential benefits for climate, people, water, and wildlife.

Leather Working Group (LWG), is a member-led non-profit organization that is dedicated to driving excellence in the leather industry, minimizing the environmental impact of leather production, and challenging industry perceptions, through a suite of tools and ESG certification.

Select Citizen leather products support responsible manufacturing via the Leather Working Group.