A Deep History of Automatic Divers

From beach days to night dives, the Promaster Dive Automatics have you covered.

Men's Best Sellers

Women's Best Sellers

Open Your Heart to New Adventures
The stylish new Belle & Beast box set is fit for a princess.

To Have & To Hold
Whether you're celebrating an engagement or walking down
the aisle, browse timeless gifts to mark the occasion.

394,440 batteries saved from landfills as of August 2022

A standard in renewable energy for timepieces, Eco-Drive respects and preserves the environment by preventing millions of watch batteries from entering landfills each year.