ATTESA is an Italian word meaning “expectation” or “anticipation.” CITIZEN’s next generation watch brand since its 1987 launch, ATTESA incorporates our titanium-processing know-how and features innovative world-first technologies that exceed expectations and anticipate the future.
Building a purposeful, powerful, and sustainable future.
From the birth of its Eco-Drive light technology to today, Citizen looks for ways to support and celebrate the planet.
1% for the Planet
Through a partnership with 1% for the Planet, Citizen has pledged to donate 1% of its website sales in the U.S. to support a host of nonprofit organizations focused on the environment.
The first of Citizen + 1% for the Planet’s nonprofit partners, Everybody Solar, works to protect the environment and strengthen U.S. communities through solar-energy projects. Everybody Solar brings the gift of clean energy to the organizations that need it most: nonprofits serving our most vulnerable populations.
Citizen is joining forces with American Forests, the oldest, national nonprofit conservation organization in the United States. Founded in 1875, American Forests is a pathfinder for creating healthy forests from coast to coast, leading the way for creating healthy and resilient forests, from cities to wilderness, that deliver essential benefits for climate, people, water, and wildlife.
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