In celebration of Earth Day, Citizen honored its sustainable mission of “Purposeful Power” by teaming up with the nonprofit conservation organization American Forests to help make a difference in replenishing our forestland. From April 16th through April 25, Citizen committed to planting 10 trees with American Forests for each new Instagram follower on @citizenwatchus with a minimum commitment of 50,000 trees.

About American Forests:

Founded in 1875, American Forests is the oldest, national nonprofit conservation organization in the United States. It is a pathfinder for creating healthy forests from coast to coast, leading the way for creating healthy and resilient forests, from cities to wilderness, that deliver essential benefits for climate, people, water, and wildlife.